Marketing as meditation

Marketing is like meditation, When you start out, you believe it’s something you will become good at.

Over time, you hope it will transform you. Make you a better person.

You don’t know when, possibly next week or next month, but soon your life will look very different.

But in fact, after doing the same thing every day for a few months, your world doesn’t look much different at all. You thought it should at least be getting easier by now, that you would be a ‘better’ meditator.

But most mornings your mind still wanders. Some mornings you don’t notice a single breath. Still, you persist. It’s become a habit. You’ve let go of your attachment to the outcome.

The thing about rewiring your brain is, it takes time and the shifts are not at all dramatic.

After a few years of doing the same thing over and over, you may not be able to perceive the change, but that doesn’t mean it’s not happening.