Use small and slow solutions

When you think about marketing for your business, does your mind automatically go to all of the things you ‘should’ be doing?

When you think of creating a marketing plan, does your body immediately tighten at the thought of spending hours working on a highly detailed plan that, let’s face it, you’re never going to stick to?

Do you have a Facebook page, an Instagram profile, a Linked In company page, a blog, a Youtube account? Are you simply everywhere? And when someone follows you, you get all bashful because your last post was in January 2017? Have you dabbled in webinars, podcasts, Facebook live or Instagram stories, perhaps for a month or two before getting too busy and letting them fall away?

You know, there is another way.

You could simply pick one thing. Choose just one activity, preferably something you love to do then commit to doing it regularly for three months. After three months, you will probably be starting to feel pretty good at your one thing. It probably won’t feel so scary to add another thing. The trick is, not to drop the first thing. To integrate. One activity supporting the other.

One of the 12 principles of permaculture is to:

“…use small and slow solutions: small and slow systems are easier to maintain than big ones, making better use of local resources and producing more sustainable outcomes.”

And this principle just sums up for me what marketing needs to look like for small business.

Part 2: You are the marketer you need

So what kind of marketing am I supposed to be doing then?

That all depends. Maybe it’s blogging, maybe it’s podcasting maybe it’s telling Instagram Stories. Maybe it’s all of these things. Maybe it's something else entirely.

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Part 1: You are the marketer you need

Marketing can seem so overwhelming. After all, it’s everywhere we turn. It’s the water we swim in. And it has a way of triggering in us a feeling that we’re not doing enough. Especially when we’re doing everything it takes to keep a small business afloat.

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