After a recent visit to the local aquarium, a friend of mine wrote the aquarium a letter complaining about the number of plastic souvenirs available in the gift shop.

In a lengthy response, the aquarium’s retail store manager listed all of the initiatives they are undertaking to reduce plastic use and educate visitors about plastic and its disposal. Towards the end of her email she stated that minimizing plastic usage is a ‘big undertaking’ while getting rid of plastic completely was ‘not possible’.

‘Impossible’ seems incredibly pessimistic for a conservation organization. Especially one whose primary concern is the ocean - an environment severely impacted by plastics.

Wouldn’t it be more interesting to take a radical stance? To be visionary? To say we have enough plastic. We refuse to add to the problem.