Staying the course

I'm for freedom

I'm for balance.

I'm for working only with my ideal clients. And referring on when I believe there is someone who can serve a client better.

I'm for getting everything on the table. The good, the bad, the ugly.

I'm for hypothesis. For trying new things. For making mistakes just so you can do it differently next time. 

When things are tough, it can help to remember why you started this in the first place.

Stay the course. You got this.

Getting to 'no'

One of the toughest things for anyone in business is saying no to a client. It could be saying no to doing a task a certain way, saying no to a certain timeline or saying no to working with a client at all.

Saying no often means saying no to work, to cash flow. Saying no can sometimes mean hurt feelings. And it’s not always clear when saying no is the right thing to do.

But saying no is also about saying yes. Yes to sticking to your process. Yes to your ideal clients. Yes to maintaining balance - in your business and in your life. Yes to the work that gets you up in the morning.

One way to make saying no easier is to develop a list of client responsibilities in your statement of work. Send it with every proposal. Ensure your client is aware of it even if they don’t take the time to read it. When a project appears to be going off the rails, refer back to this list. It will tell you when saying no is the right thing to do.