Who sets the price?

What is it about creative services that makes them so susceptible to short cuts and penny pinching?

How many times have you heard someone talk about getting a student writer or an intern graphic designer or a junior video editor to work on their project?

When clients come to us with a range of what they’re willing to pay for creative services, it’s not about market rates or industry standards, it’s about the price they’re willing to pay.

If you’re the intermediary in the process - you work with the client to help them access contract creative services - you know more than your client about what those services will reasonably cost.

You are also self-employed and understand the importance of staying true to your price. Of not allowing your margins to be undercut. That your price won’t work for everyone and that’s okay. We also have a responsibility to our industry and to our peers. If you won’t be undercut, why would you expect any other professional whose work you respect to be undercut?

It’s our job to set the price. It’s our job to educate our clients about how much they can expect to pay.