Knowledge is free, time costs extra

In modern marketing, there’s a saying that you should give away your knowledge, but never give away your time.

I encourage all of my clients to publicize their process to potential clients. This means creating service packages and a pricing structure that is clear, honest and transparent with pricing to match and making this information as accessible as possible on their websites.

I also encourage my clients to create helpful, free content based on their audience’s needs.

‘But if I put my process out there, won’t others just copy it?’

‘If I share what I know for free, why would anyone want to buy from me?

Both valid questions. Copycats and lurkers abound online.

And if your process is the sum total of your competitive advantage or if your grasp of theory and concepts is your core competency, you do have something to worry about.

But I suspect you have more to offer than that. Your competitive advantage is your unique world view, the sum of your experiences, the way you show up for your clients, the energy you bring to create great work.

“Do not covet your ideas. Give away everything you know and more will come back to you” - Dan Arden, It’s not how good you are, it’s how good you want to be.