Going deep then wide

When you are just starting out in business, it’s common to feel like getting enough customers or either going to take forever or a lot of money.

Quarter 2 is just around the corner and so I’m taking stock of my annual budget. Am I on track? Where do I need to take action to improve my cash flow?

If I want to hit this target in June, how many clients or projects or hours is that? Extrapolate that through to end of the year and it equals more clients, more projects, more hours than my brain can handle.

Where is all of this work going to come from? How am I going to reach all of these new people?

The thing is, it’s not always about going after the new. In fact, if you’re always chasing those elusive new clients, where does that leave your existing ones?

How can you go deeper with clients you have? What can you do for them next?