It’s so simple that it’s crazy it took you this long to figure it out.
The breakthrough really does come when you’ve stopped looking for it. When you start doing something else. When you follow your nose and just do the thing that makes the most sense at the time.
Something tells me that you need to go through all the pushing and gnashing. Trying to mould what you do into a nice, neat, tidy package that’s valuable, that makes a real difference to your clients. That sense of it being okay but not quite it.
The breakthrough happens when you go from pushing your client through swathes of information to the crystal clear clarity when they reach the same conclusions you do but without the struggle.
Realizing you are finally in a place where you can take your client from point A to point B with ease for both parties.
It all seems so simple now. If only it was.