Do you have a marketing problem or a goal setting problem?
In 2017, when I was first thinking about launching my own business, I created my first marketing strategy document.
Who was my target audience? What problems do they have? How do I solve those problems? What is my unique value proposition?
Then, I started setting some goals for myself. Things like:
“To be the best small business marketing consultant in Greater Vancouver.”
“To have a great reputation for doing great work.”
For a year or so, like most freelancers starting their first small business, I went from project to project. I took what I could get. Most of the work was a far cry from what I wanted to do or what I promoted on my website but I put this down to figuring out what I really wanted to do. Searching for my niche.
Yet, somehow I was holding onto the thing I had set out to do in the beginning. That it was still a good idea. I just hadn’t done the work required to truly make a difference.
Why I had I given up on it so easily?
I thought it was because I had a marketing problem. I didn’t know how to get people to buy it.
But I didn’t have a marketing problem, I had a goal setting problem. When I look back now over the goals I set for myself in 2017, they don’t excite me. They read like something I would write to impress someone else. Like someone else was looking over my shoulder. I had no emotional connection to what I was trying to accomplish, nor a way to know when I had reached my goals.
So this year, I’ve re-written my goals. They’re big with lots of blue sky and a long runway. I really want to reach them and this has made it a hell of a lot easier to know what I need to do this year, this month, this week and today.