Where are the ravers?

How many customers do you need?

Getting the word out to 10,000 people or even 1000 people is hard. But getting the word out to 10 people? 10 people who already like and trust you? That’s easy.

In his new book, Seth Godin talks about finding your minimum viable audience - the smallest group of people you can build your business on serving because “we can’t buy our way to mass anymore”.

And if your 10 people don’t rave about your work and bring in another 10 people, ask them why. Ask for advice. Then make better work.