Marketing these days. Everyone’s an expert. Your best friend’s little sister enjoyed amazing success with Instagram advertising; while your father-in-law added a button to his Facebook page and you should have seen how the sales rolled in.
Small businesses have more brand-building tools at their disposal than ever before. Blogging, social media, video, networking apps, webinars, events and more.
And of course, there is no shortage of people who will tell you their success stories using any of the tactics above. Launching and growing your brand is exciting but it can also lead to information fatigue, overwhelm and frustration when nothing seems to just work.
Pretty soon, you have built a 'me-too' brand in a sea of other service providers competing for the same pool of customers with the same tired tactics.
It's true. Great marketing isn't rocket science but it usually starts with a plan. And the best plans are about taking your unique talents, matching them to a truly-targeted audience and creating messaging that speaks to your ideal clients in such a way they will take notice.
In a few hours, you can learn the skills to build a brand which is one-of-a-kind and designed to attract the clients you love.
So let's do this! Get started with the Up Your Game Workshop and create your very own brand-building strategy.