When we are so busy paying attention to the individual trees, we lose sight of the forest. By the time we realize the forest is there, it might be too late.
Somewhere along the line we missed the real need, the real pain point. We were so focused on the deliverables for which we were asked, we missed the bigger picture.
Sometimes a quick pause to ask “what are your goals and how does this fit?” can transform a project into what it needs to be.