Escape velocity

In physics, escape velocity is the minimum speed needed for an object to escape from the gravitational influence of a massive body - for example a space shuttle trying to escape the earth’s gravitational pull.

For a space shuttle, this requires an enormous amount of fuel. More fuel on board adds more weight to the space craft, which in turn requires more thrust to lift it. More thrust requires more fuel. An endless cycle.

NASA says escape velocity represents one of the biggest challenges in space travel. A challenge scientists work to resolve by creating lighter vehicles, more efficient fuels and different forms of propulsion.

In small business, the slide into exchanging time for money is quick and almost imperceptible. Soon work has become a familiar grind where the harder you work, the more work your business seems to require. And yet, strangely, this isn’t reflected in your bank account.

Achieving escape velocity from the pull of daily tasks means letting go of thoughts like “If I can just get through the next [week, month, project, pitch], then I’ll have time to [make a plan, call that prospect, prototype that design].”

Because there will always be another task, another pitch, another project to complete next week, next month or next year. More work and by extension more money requires more time, more energy, more power.

Unless you re-design your business to be lighter, to require less resources or that requires a different kind of propulsion.