When clients first come to us with their ideas and challenges, it’s usually easy for us to see what we think they need.
They need a plan, they need goals, they need fresh ideas, new strategies. We tell ourselves they need to take action and be strategic about it. They need our formula for growth, our tested process, to get with our program.
What would it look like if we slowed down and took the time to observe our clients before we made recommendations? If we look to answer not what they need but who they are. Behind the external goals, the missions and visions, what do they fear, where are their blocks?
Our interaction with them becomes about taking them from who they are now to who they want to become. After each action we help them take, what if we simply stopped to observe and asked ourselves is this taking them one step closer to who they want to become?