Why visioning is so hard

With nothing but clear blue sky overhead, creative work like visioning can at first, seem so enticing. There’s absolutely nothing standing between you and your wildest ideas.

Why then, does a blank page generate so much anxiety? It’s as if the brain locks itself behind a bullet-proof shell. Nothing gets in and nothing gets out.

The solution seems counterintuitive. We need constraints, boundaries, parameters. When we contain our thoughts to meeting a certain need, suddenly the ideas start to flow. Because now you have a challenge. A problem to solve. The old expression that necessity is the mother of invention has never been more apt than when it comes to creative work.

For example, instead of “…today I need to write a blog post”, you might say “today I need to write a blog post to appeal to a reader with X problem.”

“For my design to work, it must be this long, this high and have XYZ characteristics.”

“I will know when I have achieved my vision because my life will look like…”

So next time you’re struggling to get your ideas on the page, start by generating some criteria. Some boundaries for your work.